Pasta, Wine and Inflatable Pools: How Amazon Conquered Italy in the Pandemic

Pasta, Wine and Inflatable Pools: How Amazon Conquered Italy in the Pandemic

The e-commerce giant had struggled to gain a foothold in a society that prefers to shop in person, with cash, but now Italians are hooked on online shopping. Credit… NAPLES, Italy – Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.

By Miki